Keywords
Services
Information Technology
How to Cite
Abstract
The objective of this study was to determine to what extent Marketing strengthens the positioning of the services offered by the Instituto Pukara Growth and Development in the La Libertad Region, 2022. The type of research was applied with a pre-experimental design. A sample of two managers of the indicated entity, plus 30 representatives of institutions or legal and / or natural persons, possible acquirers of their services, were applied an Evaluation Form for the application of this proposal and another Evaluation Form for the positioning of services. Concluding that the proposal based on marketing strategies in the virtual environment strengthened the effectiveness and empowerment of the services of the indicated institute.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright (c) 2023 Authors who publish in Revista Minerva agree to the following terms: Authors continue as owners of their work, assigning only dissemination rights to Minerva Magazine under the standards of the Creative Commons Attribution 4.0 International License (CC BY 4.0). This license allows others to mix, adapt and build upon the work for any purpose, including commercially, and although new works must also acknowledge the initial author, they do not have to license derivative works under the same terms.